Glossary
Types of Advertising
Banner — an ad creative.
Campaign — an advertising campaign with a selected ad type.
Rewarded-post - an ad with an image and text in the form of a post.
Rewarded-video — an ad with a video.
General Settings
Country — the country of the user from which the ad request was made.
CPM (Cost per mile) — cost per thousand impressions.
Daily budget — daily spending limit in TON for the campaign.
Interface language — the language of the Telegram user's interface.
Link — the web address of the advertised resource.
Platform — the operating system of the user's phone (iOS/Android).
T (TON, Toncoin)8 — Telegram Open Network cryptocurrency.
Telegram Premium — indicates if the user has a Telegram Premium subscription. Without targeting Telegram Premium, the ad will be shown to all users, including those with a Premium subscription.
Statistics
Clicks — clicks on the ad.
CPC — cost per click.
CPM (Cost per mile) — cost per thousand impressions.
CTR (Click-Through Rate) — CTR shows the percentage of users who clicked on the ad relative to the total number of users who saw the ad.
Impressions — ad impressions. An impression is counted after 2 seconds of continuous viewing and 50% or more visibility of the block.
Spent — the amount you spent.
Updated at: 9/2/2024